Русская книга




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Акаш Кариа. Воспламеняй своим словом
 2012 299.00 руб.

Помните свое первое публичное выступление? Испуганные глаза и дрожащие руки, сухость во рту и учащенное сердцебиение… Большинство из нас до сих пор бросает в холодный пот при одной мысли о том, чтобы донести свою идею до большого количества людей. И поэтому отказывается выступать, отрезая себе путь к мечте, для воплощения которой необходима поддержка. Хорошая новость: разжигать интерес в глазах и воспламенять сердца может каждый! Главное – учиться у лучших. Эта книга представляет собой продвинутый мастер-класс от всемирно известных спикеров – лекторов конференции TED. Прочитав ее, вы научитесь говорить так, чтобы вас слушали.

Джонатан Литтман. 10 героев вашего бизнеса, которые приведут компанию к успеху
 2005 399.00 руб.

Основатель знаменитой на весь мир дизайнерской компании IDEO Том Келли делится стратегическими секретами, за счет которых развивает новаторское мышление своих сотрудников и успешно преодолевает скептицизм, негативно влияющий на творческий потенциал.

Шериф Геммур. Йохан Кройфф. Победитель и тиран
 2015 199.00 руб.

Летучий голландец.

Джозеп Бертран. Современные маркетинговые технологии, глобализация и конфликты
 2017 349.00 руб.

На примере мелких и средних фирм рассмотрен процесс выхода на новые рынки. В книге рассматриваются основные управленческие решения, принимаемые компаниями в связи с глобализацией бизнеса. Описание примеров глобальной маркетинговой деятельности реально существующих компаний, ситуационные задачи, тесты и ролевые игры помогают связать теорию с практикой.

Дэн Ариели. Предсказуемая иррациональность
 2008 379.00 руб.

Знаете ли вы, почему:

Наполеон Хилл. Обрети Силу для получения Больших Денег!
 2017 149.00 руб.

У вас уже есть все, чтобы быть богатым! Определенность, Решительность, Упорство, Постоянство, Смелость, Надежда, Вера, Инициатива и Повторение – вот ваш капитал! Не бизнес-планы, не образование, не идеи, не эрудиция. Главное – ваша психическая сила. Да, образование и идеи – важны. Но «ментальный» капитал – в тысячу раз важнее. Эта книга научит вас, как пользоваться этим капиталом. Как развить в себе ментальную силу, которая сделает вас богатым. Читайте и обретите власть над деньгами!

Крис Йе. Блиц-масштабирование
 2018 459.00 руб.

Каждый предприниматель мечтает построить бизнес уровня Facebook, Netflix или Airbnb. Но мало кому это удается. Что же отличает супер-успешные компании от множества стартапов, которые так и не выстреливают? Все просто: стремительный рост.

Raghuram Rajan. The Third Pillar: How Markets and the State are Leaving Communities Behind
  1771.68 руб.

From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization and how revitalising community can save liberal market democracy. Raghuram Rajan, author of the 2010 FT & Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on politics and society. In The Third Pillar he offers up a magnificent big-picture framework for understanding how three key forces – the economy, society, and the state – interact, why things begin to break down, and how we can find our way back to a more secure and stable plane.The ‘third pillar’ of the title is society. Economists all too often understand their field as the relationship between the market and government, and leave social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics – all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological innovations have ripped the market out of old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong. Right now, we're doing it wrong. As markets scale up, government scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest. The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives. His ultimate argument that decision-making has to be watered at the grass roots or our democracy will continue to wither is sure to be both provocative and agenda-setting across the world.

David Pearl. Will there be Donuts?: Start a business revolution one meeting at a time
  382.32 руб.

Today, the very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there and wishing they were somewhere else. Hour after hour. Day after day.David Pearl can change that and in this book he shows how you can take back control of your working life.“Will There Be Donuts?” is about a big mistake that almost all companies are going to make this year. And the next. And the one after that. We’ll call it nearly meeting.It happens the length and breadth of the business world, from boardroom to shop floor.‘Will There Be Donuts?’ is business expert David Pearl’s first book and he draws on his 2 decades of consulting with some of the biggest companies in the world to re-educate the reader on how to hold meetings and, crucially, how to make them great.His client list is a who’s who of FTSE and NYSE names and they seek his advice on how to engage employees at every level to make their meetings more efficient, effective and engaging.His list of achievements in the field includes:• Identifying £30million of savings by changing ineffective meetings at GSK.• Persuading the CEO of Skandia International to saw through his boardroom table.• Showing the Department of Work & Pensions that having your mobile phone on in a meeting could be seen as a good thing.At every level of an organisation, not just the very top. if your meetings are ineffective then it’s likely that your business is too. “Will There Be Donuts?” will reinvigorate you as a person and as an employer/employee.Consider the following:You are in a role which requires you to attend three hours of meetings a day. Let’s say you’d score those meetings 70% effective. Let’s also imagine there are 100 people like you in the company and that your average wage is £60k.You personally just wasted 5 whole weeks in meeting time this year. Your company lost a combined 2500 days of productivity; that’s the equivalent of 11 person-years costing the company £675,000. What’s more, if you were to continue at this rate for a conventional career, you’d be burning a total of 9 years, 6 months and 3 days of your working life. All for the sake of some ineffective meetings.“Will There Be Donuts?” will help you reclaim your working life.

Patricia Bright. Heart and Hustle: What it takes to make it to the top
  1531.21 руб.

”I’m going to show you how to hustle like I do, using your head and heart. All it takes is three steps…”YOUR BRAND: how you can use who you are to smash it onlineYOUR BUSINESS: how to run your side hustle like a total bossYOUR BELIEFS: ditch the thinking that’s holding you backFrom the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.Packed with her trademark attitude, style and sense of fun, Heart & Hustle is an inspirational guide to taking control of your own future.


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