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От издательства Манн,Иванов,Фербер

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Курс €: 39,4361 руб.


Путь менеджера от новичка до гуру. Лучшие материалы Сообщества менеджеров E-xecutive, 2001 - 2005.
 Манн, Иванов и Фербер. 2006. 321 руб. 8.14 €

"Путь менеджера" - это сборник лучших материалов online-сообщества (learning community) менеджеров E-xecutive за пять лет (2001 - 2005), которые впервые публикуются offline. Возможно, это книга с самым большим количеством авторов: 20 сотрудников ...
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Arch Lustberg. How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message.
 Career Press. 2002. 865 руб. 21.93 €

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to...
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Barry J. Farber. Superstar Sales Manager's Secrets.
 Career Press. 2003. 718 руб. 18.21 €

Written expressly for on-the-go sales managers who don't have the time to wade through wordy prose or academic theory, this book is fast-paced and results-oriented. It contains scores of easy-to-implement strategies, checklists, and action plans for...
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Carl Sewell, Paul B. Brown. Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer.
 Currency. 2002. 536 руб. 13.59 €

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of...
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Jack Trout. Jack Trout on Strategy.
 McGraw-Hill. 2004. 1210 руб. 30.68 €

With his 1981 classic, "Positioning", Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in ...
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James Mac Hulbert, Noel Capon, Nigel Piercy. Total Integrated Marketing: Breaking the Bounds of the Function.
 Free Press. 2003. 5006 руб. 126.94 €
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John G. Fisher. How to Run a Successful Conference.
 Kogan Page Kogan Page Ltd.. 1154 руб. 29.26 €

So, you've been given a conference to run. Whether it's part of your job or you are a complete novice, you will only get one chance to get it right. It is a "live" event, which cannot be re-run. But don't panic. As with most organizational projects,..
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Jon Spoelstra. Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
 Bard Press. 2001. 3933 руб. 99.73 €

Jon Spoelstra, one of the country's best sports marketers,contends there is less risk and more payoffs in creating outrageous marketing. ...
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Nancy J. Stephens, Bob Adams. Streetwise Customer Focused Selling: Understanding Customer Needs, Building Trust, and Delivering Solutions...the Smarter Path to Sales Success (Adams Streetwise...).
 Adams Media Corporation. 2000 руб. 50.71 €
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Paul R. Timm. 50 Powerful Ideas You Can Use to Keep Your Customers.
 Career Press. 2002. 575 руб. 14.58 €

Since publishing the first edition of this classic that has sold over 250,000 copies, the challenges of keeping customers - or creating customer loyalty - has become even more urgent. Ultimately, every successful enterprise must attract, serve, and win ...
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